Panna Ingula
Branding & visual storytelling
My story
I’m a graphic designer based in Budapest, passionate about building visual identities that tell stories and create emotional connection. I specialise in branding, digital design, and creative concept development, combining strategic thinking with strong aesthetics. There is no better feeling than having a brand that is not only up to date but speaks strategically to its target.
What I create
My work focuses on:
• Brand identity design
• Social media and digital visuals
• Editorial and poster design
• Creative direction for personal brands and musicians
I’m especially interested in working with artists, emerging brands, and cultural projects where design goes beyond visuals and becomes an experience. My goal is to create thoughtful, distinctive designs that feel authentic and memorable.
Diploma work
My diploma work highlights 12 Vinyl Cover Artworks by choosing one from several music genres based on a timeline. The goal of this project was to reflect on the broadness of music genres and styles. In my work, I sought to explore how I could establish a connection between typefaces and musical genres. The work also contains the brand identity design of Pulsever Records, a music label where the vinyls are sold. Other elements such as merchandise and a website design are included within the project as well.
"I cannot learn every language in the world, so I have chosen the one that most of the people understand." - Panna Ingula